Tweenvest Stocks

Harley-Davidson, Inc. (NYSE: HOG)

Consumer Discretionary · Automobiles · US

$28.29

+0.32% today · -1.9% 1Y

Harley-Davidson, Inc. (NYSE: HOG) operates in the Automobiles industry within the Consumer Discretionary sector. The company is valued at $2.94B and employs 5,500 people.

Over the last twelve months the share price has lost 1.9%, trading between 17.09 and 31.25.

Tweenvest scores Harley-Davidson, Inc. across four factors: quality 73/100, value 38/100, growth 0/100, dividend 59/100. Its strongest factor is quality.

HOG price history

Not enough price history to draw a chart yet.

Key figures

Market cap
$2.94B
Revenue (TTM)
$4.24B
P/E
15.92
EPS
1.78
Dividend yield
2.66%
Beta (5Y)
1.29
52-week high
$31.25
52-week low
$17.09
Avg volume (3M)
Shares outstanding
104.07M
Employees
5,500
Next earnings

About Harley-Davidson, Inc.

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

ISIN
US4128221086
Founded
1903
Listed since
Jul 8, 1986
Exchange
New York Stock Exchange
Currency
USD
CompanyMarket capPriceDay
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Ferrari N.V.BIT: RACE$81.70B363.75-1.98%
General Motors CompanyNYSE: GM$76.32B$86.98-1.08%
Hyundai Motor CompanyKOSE: A005380$68.96B414,000.00-0.24%
Ford Motor CompanyNYSE: F$55.55B$13.93-3.33%
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Figures last refreshed Aug 18, 2026.